Having spent most of our lives drinking fresh, unadulterated milk, we often wondered what made products from big-name brands taste so different. We observed that the packaged milk on our market has huge supply chain behind it, which invariably increases the time between milking and packaging. Because of this, the milk is forced to undergo several processing cycles to increase its shelf life. The milk is 3-4 days old by the time it’s packed and sent to dealers around us.
We at Farm Direct 24 felt that Chennaites deserve better. So, we designed a state-of-the-art cold supply chain to deliver natural, preservative-free milk to your doorstep within 24 hours of milking.
We are invested in providing you with the highest quality of natural products at reasonable prices. In our opinion, the only way to sustain quality and growth is through the economic advancement of one of the most financially challenged sections of the Indian populace, i.e. our farmers.
The first step taken in this direction is to eliminate middlemen. Did you know that in the Indian Dairy industry, the involvement of middlemen drives up the price by nearly a factor of 2x, and that too without the addition of any value like pasteurisation or providing hygienic packing. The end result being that the farmers, and very often consumers receive the short end of the stick.
We have also set up a robust framework for testing our milk, both inhouse and at third party NABL Accredited Labs. Milk is one of the most adulterated foods in India. Our milk is tested at various levels within the procurement and packaging process to ensure the best quality.
Please order your free sample from below